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A Practical Day to Put AI to Work
Date: Monday, November 9, 2026
Time: 8:30 AM to 4:00 PM
Location: 245 Hanlon Creek Boulevard, Floor #3, Guelph, ON
AI for KPIs, dashboards, SOPs, and smarter Excel workflows.
AI for market research, customer personas, and personalized content.
AI for competitive intelligence, RFPs, and sales role-play.
AI for job descriptions, screening, and talent sourcing, with people at the center.
Custom GPTs and workflows for repeatable, multi-step business tasks.
Explore AI's transformative impact on business and help shape the workshop through a live poll. You will begin with a shared understanding of the opportunities ahead and a day tailored to the room's priorities.
See ChatGPT, Claude, Gemini, Grok, and Copilot tackle comparable business tasks in real time. You will learn where each platform excels and make more confident decisions about which tools best fit your needs.
Pause to recharge, connect with other participants, and compare early takeaways. This short reset helps you return focused and ready to apply the next set of ideas.
Use AI to accelerate research, develop richer customer personas, and create relevant content at scale. You will gain practical ways to produce stronger marketing work with greater speed and consistency.
Apply AI to competitive intelligence, RFP automation, and role-play coaching. You will discover how to prepare faster, respond more persuasively, and help sales teams practice for high-value conversations
Enjoy time to recharge and continue the conversation with fellow participants. The lunch break creates space to build relationships, exchange ideas, and reflect on the morning's most useful lessons.
Explore AI-assisted job descriptions, candidate screening, and talent sourcing. You will learn how to reduce repetitive work while making recruiting processes clearer, faster, and more focused on the right candidates.
Explore AI-assisted job descriptions, candidate screening, and talent sourcing. You will learn how to reduce repetitive work while making recruiting processes clearer, faster, and more focused on the right candidates.
Take time to refresh, network, and consolidate the afternoon's learning. This pause gives you room to identify the ideas most relevant to your organization before moving into solution building.
Learn how to build custom GPTs and connected workflows that can handle multi-step business tasks. You will move beyond one-off prompts and begin designing repeatable AI solutions for your organization.
Bring the day's ideas together through focused questions and practical implementation planning. You will leave with clearer priorities, concrete next steps, and a stronger path from experimentation to business value.

Susan Motkaluk is a recognized thought leader in executive leadership and peer advisory. As a #1 Amazon bestselling author of "Seasons of Soul," endorsed by Dr. Marshall Goldsmith, she's known for helping leaders reconnect their work, families, and communities through values-driven leadership.
Currently a TEC Canada Master Chair and Founding Partner at SDM Inc., Susan brings 25 years of executive leadership experience, including roles as CAO of Swift Current, Deputy CAO of Wood Buffalo, and CEO of Southbridge Development Corporation. A certified executive coach and board chair, she leads two peer groups of CEOs every month.

Severin Sorensen is a pioneering thought leader at the intersection of artificial intelligence, workforce transformation, and executive leadership. As an 11-time #1 bestselling author of "Building
Tomorrow," "The Great Reimagining," and the acclaimed "AI Whisperer" series, he is renowned for making AI accessible to non-technical business users, focusing on practical, ethical, and business-centric applications of AI.
Currently CEO of ePraxis, Severin empowers CEOs and organizations with AI-driven solutions, executive coaching, and strategic talent acquisition. With over 8,000 hours of paid coaching, he helps leaders master AI transformations through workshops, keynotes, and advisory services.
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